Chapter 7

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The Spanish fork

It had been awfully bad luck to come back from a honeymoon to be told he was out of work, he thought. Tim Shell had broken the news when he had arrived back from his honeymoon at Pismo Beach..

After the dotcom collapse, advertising revenues dry up. Bomis has to lay off most of its workers by the beginning of 2002. To keep Larry, they make plans for introducing advertising on the increasingly popular Wikipedia. However, there is a revolt – 'The Spanish fork' – by the anti-corporate element of the community, Jimmy gives in, and Larry is forced to leave. It is a turning point in the history of Wikipedia. Jimmy accepts that the community is in control, and that he can never monetise Wikipedia directly.

See also